If you’re looking to increase your PageRank, the fastest way is to properly manage your internal linking.
Internal links can contribute to a higher PageRank of a Web site. Google sees links as recommendations. It gives higher importance to external links (other Web pages linking to yours) but also takes into consideration internal links. Internal links tell the search engine which pages are considered important by you as a Web site owner.
The words you use to link from one page to another will affect which keywords the target page ranks for. So don’t link the words “Click here.” Turn your keyword into a direct link to the appropriate page.
At some point, search engine spiders stop crawling your site. The higher your PageRank, the deeper they’ll go. By linking to deeper pages within your site from each page, you can help push the spiders to crawl more of your content. A bigger site means more keywords and incoming links, and that means a better search engine rank.
Internal links are also useful in decreasing your bounce rate. Your bounce rate is the percentage of visitors that examines one page and then leaves your Web site. Having adequate internal links will get Web site visitors interested and exploring your content in detail.